This is perhaps more cumbersome than Medium’s emailed links, however, because users would then have to type in the password they received via text into the website, instead of just clicking a link. In March, for instance, Yahoo rolled out a new way to sign in with its introduction of on-demand passwords, which are texted to users’ mobile phones as needed. But more recently, most companies introducing password-free logins do so by taking advantage of SMS, not emailed links. Instapaper, for example, implemented password-free registrations years ago. This is not the first time a consumer-facing Internet company has offered a password-free login option. But for those who simply try to remember their passwords as they navigate the web, the password-free option is fairly clever and may even be a more welcome approach. If you’re used to using a password manager like LastPass or Dashlane, for example, Medium’s password-free login means you’ll have to go through extra steps to authenticate with its website in order to use an email login. The email login process itself is simple enough, if only a bit more inconvenient due to having to switch between browser tabs to access your inbox (or launch your email client) then locate the email Medium has sent and click the provided link. But for people who want to use their email to sign in or sign up for Medium, it’s the only other choice offered. The password-free login is not replacing Facebook or Twitter authentication – those sign-in options remain available. They’re hard to remember or easy to guess, everyone re-uses them (even though they know they shouldn’t), and they’re a pain to type on mobile. Notes Medium on a blog post announcing this change: “Passwords are neither secure nor simple. This method, the company claims, is more secure. It’s basically ditching the requirement for users to have to come up with a secure password, remember it, then enter it in each time they sign in to the blogging site. While many companies offer an email-based login alternative to signing in using social networking account information, Medium’s approach is different. Or, in some cases, users said they didn’t have a Facebook or Twitter account, and didn’t want to create one just to use Medium. Previously, the company allowed its users to sign in using their Twitter or Facebook credentials, but it received feedback from many who said they wanted an option to use Medium without having to authenticate with their social networking credentials. Instead, users will be able to enter in an email address, then click a link sent to them in order to sign in to the site. Online blogging platform Medium announced this week a new way to log into its website, without having to use a password.
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